Got a direct mail campaign coming up? The marketers have prepared an excellent mailing with an eye-catching design, a tempting offer, a powerful call to action and prominent contact details. Everything is lined up to handle the responses and the business is holding its breath for an onslaught of interest.
But even with all this in hand, bad list preparation can virtually kill the campaign, waste the marketing budget and cause lasting damage to the reputation of the business. A bad mailing list that hasn't been checked by data cleansing software can even take you outside the law and result in costly fines.