To encourage direct marketers to reduce their environmental impact, the DMA has produced Green Matters, one of a series of initiatives designed to cut through the plethora of information about the environment with no nonsense guidelines that are easy to understand and implement.
By improving data quality and reducing undeliverable mailings and junk mail, direct marketers can not only make a substantial contribution to the environment, but also benefit their bottom line by reducing mailing costs.
Click here to go to the DMA website.
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