Abacus Direct has landed The Original Gift Company (Scotts) in hot water with the Advertising Standards Authority (ASA) after it supplied the data of a 15 year-old girl to the mail order business for its wine catalogue reports Precision Marketing
The 15 year old received a personalised pack that showed a bottle of wine on the front cover with her name printed on it. She had been a regular mail order shopper with various companies during the past 12 months, but the mix up is thought to have occurred after she used her mother's card for payment.
A Scotts spokesperson says: "We're looking into what happened and have been in contact with Abacus. We would not sell alcohol to a 15-year-old and we check customers are legally entitled to purchase beverages." The ASA has advised the company to ensure marketing communications were suitable for those targeted in future.
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