Today sees a change in the way the direct marketing industry is regulated with the arrival of a new self-regulatory body called The Direct Marketing Commission (DMC).
The DMC will investigate complaints from any source regarding inappropriate and unethical direct marketing practice. The DMC is separate from the Direct Marketing Association and is the first of its kind as it will deal with both DMA members and non-members.
All disciplines of direct marketing practice - including direct mail, e-mail, SMS, interactive television, mail order, telephone, catalogue and online - fall within the DMCs remit.
Consumers and businesses can lodge complaints with the DMC in writing or through its website. The results of completed investigations will be published monthly on the website, together with any guidance on issues affecting the regulation of direct marketing practice.
DQ Global can help you stick to direct marketing regulations with the use of clean, correct data. See www.dqglobal.com for more information or contact us on +44 (0) 2392 988303
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