|
Residents in the South East of England have been found to be on the receiving end of the most junk mail, with 527 million items posted to households in 2007. An estimated 25 per cent of the nation's household paper waste is discarded as junk mail according to a report by the REad Group earlier this month. Other findings included:
An estimated 326 million items of junk mail were sent to homes in Yorkshire and Humber in the past year. Of these, 4.4 million junk mailings were sent to dead people.
Welsh people received an estimated 191 million items of unsolicited post over the past twelve months. An additional 2.6 million items of junk mail were sent to Welsh people who had died
Residents in the South East were found to be on the receiving end of the most junk mail, with 527 million items posted to households in 2007. London came a close second with 485 million items and the north west of England with 441 million items.
DQ Globals suite of dedpulication and address verification tools can assist marketing departments and direct mail companies to address their data quality issues and increase their ROI by removing duplicates and verfying contact details (goneaways and deceased). Contact us for more information +44(0) 2392 988303 www.dqglobal.com |