TNT Post is launching a service for its business customers to help them measure and reduce the carbon impact of their mailing activity. This, along with regualar use of data quality tools such as DQ Globals Match and DedupeExpress, will lead to a dramatic decrease in the effect the marketing industry has on the environment.
The service comes in response to the government's target of reducing carbon emissions by 20% by 2020 and the Direct Marketing Association's 2003 agreement with the government, which commits the direct marketing industry to reduce its environmental impact over the next 10 years. The aim is to reduce landfill, to benefit the environment, while also leading to more effectively targeted direct marketing. The use of deduplication and address verfication tools alongside such a calculator will dramatically improve the marketing industries carbon footprint.
The calculator takes into account the entire mailing chain, from the type of paper, ink and packaging used, to the fulfilment, data cleansing, undeliverables capturing, transportation and delivery of each mail item. The result is a calculation of mailing emissions, broken down into carbon contributing factors.
Nick Wells, chief executive of TNT Post, said: "Our goals are in line with the DMA's carbon emissions agreement, and at the core is an aim to help the industry reduce carbon emissions and promote recycling -- both in terms of mailing with recycled materials and influencing end customers to recycle mail items."
More information can be found on http://www.tntpost.co.uk/ and for further details on DQ Globals deduplication and address verfication tools please contact us on +44 (0) 2392 988303 or www.dqglobal.com | 
