In March, the Government laid draft regulations in Parliament for a new law that would protect consumers from aggressive and other unfair sales practices.
According to campaign group Stop Junk Mail, the regulations would ban 31 types of unfair sales practices. One of these is 'making persistent and unwanted solicitations by telephone, fax, email or other remote media except in circumstances and to the extent justified to enforce a contractual obligation'. Breaching this banned practice would be a criminal offence and would carry with it a maximum fine of £5,000 and / or a term of imprisonment of up to two years.
The Direct Marketing Association (DMA) supports the new legislation. Janine Paterson, Legal and Public Affairs Advisor at the DMA, said: "Companies ignoring the Telephone Preference Service and persistently calling numbers registered on the scheme have got away lightly. Now however they could face prison if they continually call numbers against the consumer's wishes. The DMA welcomes this new legislation and is advising members on this and other elements of CPUT regulations."
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