Data experts, DQ Global, continue to deliver healthy data for life with the introduction of their data bureau service - with a big difference.
For organisations without the time or resources to cleanse their database in house, a data bureau is often the answer. However, how can you be sure that the database you receive back is as accurate as you would like?
DQ Global has the answer. Using their own industry-proven software, they provide a data bureau service, cleaning, de-duplicating and correcting addresses, returning a database that's fit for business. The difference is that the cleaned data is returned in an Access database, plus free software to enable users to review, promote and flag data and generate the perfect record.
As a market leader, DQ Global already supplies enterprise-wide data health solutions to over 400 blue chip clients worldwide. A heritage in CRM gives the company the unique ability to handle B2B and B2C data where there can be complex relationships, retaining their referential integrity.
Says Martin Doyle, CEO of DQ Global, "Nobody doubts that the integrity of the marketing database is critical for success! We have found though that there are understandable concerns about the completeness of matched data received back from a bureau especially as they are not dealing with the ambiguous matches. By allowing clients to review their cleaned database, we give users the ability to accept or reject their ambiguous data and importantly work with us on tuning and refining the matching process so they may be completely confident their data is fit for its intended use." | 
