"UK companies waste £100m per year mailing people
who have moved house"

Address Verification is the term given to the continual review of Name and Address related data, to insure that it is maintained to optimum levels of accuracy and kept up to date.

The financial benefits for a company will be a result of efficient processing of names and address data, without the wasted costs of undelivered mail. Having accurate names and addresses can help your company to analyse who your customers are and where they are, allowing for a more precise direct marketing campaign and greater customer relations.

The cost of undelivered mail to UK business is high. Taking a conservative 25% to be badly addressed business mail, that’s 150,000 items every week. Which is nearly £4 million lost to business every year, based on average mailing costs.

The names and addresses of existing customers are probably a company's most valuable assets. Existing customers are, on average, three times more likely to buy than a 'cold' prospect. Our easy to use address cleaning, correction and verification software ensures the UK and international addresses in your database are correct, duplicate-free and in compliance with current data protection legislation.

Address cleaning eliminates duplicate records, undeliverables and goneaways to ensure your mail is always correctly addressed, so you:

• Reduce production and postage costs
• Cut the cost of handling postal returns
• Increase response rates
• Enhances customer satisfaction and loyalty

Using the Royal Mails Postcode Address File (PAF), which contains all 26 million UK addresses and 1.6 million postcodes, our software is able to compare data in order to ensure that it is accurate and up to date, whilst also cleansing the data of any duplicates. Helping to make sure that your data is processed into reliable and useful business information.